Be Afraid

There is no reason to set real estate – and life – goals that don’t frighten you
If the goal has no power to cause you to worry about how you are going to need to be different, as well as all the things you will need to do differently, then the goal isn’t big enough.
There is magic in goals so big they scare you
A small goal doesn’t require you to transform. It doesn’t possess the power to cause you to take real, massive action. Because the goal isn’t big enough to cause you to believe something different and take new actions, it doesn’t compel you to change, to transform, to become.
Small goals are easy to reach. One of the reasons people settle for minimal goals is because they know they can reach these without any real effort. The only thing worse than small goals is having no goals at all.
Big goals prevent you from settling. Instead, they force you to stretch.
BE AFRAID
There is no reason to set goals that don’t frighten you.
If the goal has no power to cause you to worry about how you are going to need to be different, as well as all the things you will need to do differently, then it the goal isn’t big enough.

When you miss reaching your big goal
A goal that requires little effort on your part likely results in you giving it no effort at all.
Goals that frighten you force you to take the massive action necessary.
I’ll do whatever it takes to earn your business
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